*Dr. Rodolfo John Ortiz Teope, PhD, EdD, DM
In my book, How Not to Win an Election, I discuss how attacking an opponent can backfire. You intend to destroy someone’s credibility, yet end up providing publicity, generating sympathy, and strengthening supporters’ loyalty. Gusto mong pabagsakin, pero ikaw pala ang naglalagay ng hagdan. Ang masakit, ikaw pa ang hingal na hingal sa pagbubuhat.
This is the political danger I see in the relentless attacks against Vice President Sara Duterte. Her critics question her competence and accomplishments. But whenever scrutiny turns into a personal confrontation, attention can shift from what she has delivered to how she is being treated. Instead of explaining her performance, she gets another opportunity to explain why powerful people want her defeated.
Parang may sarili siyang advertising agency. Walang kontrata, walang talent fee, pero araw araw may bagong publicity. Ang pangalan? “Mga Kalaban Advertising Unlimited.”
Political psychology helps explain how this can happen. Taber and Lodge’s (2006) research on motivated skepticism found that people scrutinized arguments challenging their beliefs more critically while more readily accepting supportive arguments. Van Bavel and Pereira’s (2018) identity-based model explains how political belonging can shape the evaluation of information. Together, these perspectives suggest that committed supporters may experience criticism of a leader as a challenge to a group they personally identify with. Ang naririnig nila ay hindi lamang “may dapat siyang sagutin,” kundi “inaatake na naman ang atin.”
Tormala and Petty (2002) also found that successfully resisting a persuasive challenge perceived as strong could increase confidence in an existing attitude. Meanwhile, Lau, Sigelman, and Rovner’s (2007) meta-analysis found that negative campaigning did not reliably produce electoral gains, even though negative messages tended to be memorable. These findings support a possible mechanism: attacks may harden existing loyalties without winning over the wider public. They do not establish that attacks caused Sara’s popularity or guarantee her victory. Baka ang inaakalang demolition job ay nagiging loyalty exercise, at ang kalaban pa ang masipag na facilitator.
“Pero Doc, bakit si dating Vice President Jejomar Binay ay bumagsak matapos siyang banatan?”
Because political circumstances differ. Corruption controversies seriously damaged Binay’s presidential bid, alongside other campaign developments. His experience shows that allegations can hurt a candidate. It does not establish a formula that works against every politician.
Binay had a substantial support base. Sara, however, carries a different political inheritance through her father, Rodrigo Duterte. My interpretation is that some supporters defend her partly because they identify with that legacy. This does not mean all Duterte supporters think alike, nor that Mindanao speaks with one voice. It means political attachment can extend beyond an individual official’s accomplishments.
We should also avoid confusing resilience with continuously rising popularity. SWS reported that Sara’s national net satisfaction rating declined between June and September 2026, while remaining particularly strong in Mindanao. The picture is more complicated than “the more she is attacked, the more popular she becomes.”
The concern is that relentless confrontation may keep her supporters emotionally mobilized while leaving her record insufficiently examined. Sara remains the elected Vice President. Her spending, conduct, and accomplishments deserve scrutiny. Voters need a clear assessment of what she has delivered.
Instead, public discussion too often resembles basketball with endless technical fouls. Ang daming sumisipol, pero ang taumbayan, naghihintay pa rin kung kailan may maisu shoot na serbisyo.
Accountability must continue. Legitimate allegations require evidence, fair proceedings, and credible decisions. Popularity cannot establish innocence. Political hostility cannot establish guilt. Those standards should apply to everyone.
Meanwhile, the government has a country to serve.
Habang nagtitirahan ang mga kampo, may isang tatay sa palengke na paulit ulit binibilang ang barya. May isang nanay na nagsasabing busog na siya para sapat ang ulam sa mga anak. May estudyanteng nagsisikap matuto habang iniisip kung may pamasahe pa bukas.
For these families, a meaningful victory is being able to face tomorrow with a little less fear. Their needs deserve more government attention than the latest statement of a political rival.
This is where the Sustainable Development Goals must become practical commitments: quality education, food security, decent work, accessible health care, and institutions people can trust.
Hindi kailangang kabisado ng magulang ang bawat SDG. Ang kailangan niyang maramdaman ay natututo ang anak, may disenteng kabuhayan, may gamot kapag may sakit, at ligtas ang tahanan kapag umuulan.
Ayuda matters during hardship and emergencies. Families also deserve opportunities that make their security less dependent on the next distribution schedule. Assistance should connect them to sustainable livelihoods and essential services, while protecting those who continue to need support.
Public spending must produce concrete results. Flood control projects should protect communities. School budgets should improve learning. Hospital allocations should deliver treatment. Budget changes should have clear purposes, transparent records, and benefits citizens can verify.
Ang pondong bayan ay hindi dapat magic show. Nakita ang budget, narinig ang announcement, tapos ang proyekto ang biglang nawala.
Government earns credibility through completed work, honest spending, and fair enforcement, including consequences for wrongdoing within its own ranks. Hindi sapat na maipakitang mahina ang kalaban. Kailangang maramdaman ng mamamayan na mahusay ang pamahalaan.
Good governance cannot guarantee an election result. But it gives voters something substantial against which to judge political claims: their own experience of whether life is improving.
So let VP Sara do her thing. Let her speak, criticize, and explain her record. Whatever the impeachment outcome, its lawful consequences must take their course. Government must continue serving the people throughout that process.
My political assessment is that her attackers risk helping create the image of an inevitable winner in 2028, even while questions about concrete accomplishments remain unresolved. That image is no guarantee of victory. Yet unnecessary personal attacks can give her more attention and another opportunity to rally loyal supporters.
Baka pagdating ng kampanya, hindi na niya kailangang magpakilala. Ang mga kalaban na niya ang ilang taong nag roll call ng pangalan niya.
Let the evidence speak. Let institutions do their work. Give people accomplishments they can see in their schools, hospitals, workplaces, and homes.
Habang abala ang mga politiko sa pagbubuhat o pagpapabagsak ng pangalan ni Sara Duterte, ang taumbayan ay naghihintay pa rin na sila naman ang maiangat.
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